Tag Archives: Jalopnik

Google Autonomous Car Round-Up

Google, those scamps that know everything about you, have, over the last couple of days gone all press crazy with the release of various bits of PR relating to its new baby autonomous car. Or e-car. I think. This post will be a short round up of what the various news sources have been saying, along with some videos by Google themselves.

First up, the Conservative party’s megaphone, the Daily Telegraph, and a piece that is not only pro, but, in a slightly back-handed way, questions the validity of the HS-2 rail project.

‘It changes, too, even the biggest infrastructure projects: HS2 may go very fast, but so can cars and these ones will pick you up from where you are and take you where you need to be, slashing total travelling time.’

Fair point.

 

The BBC, with a fairly bland piece, explain the in’s and out’s…

 

This is google themselves, taking the safety angle. Really this is the most obvious thing to talk about, because no matter how many people-caused traffic deaths we experience, something involving a machine is always going to seem that bit more difficult to articulate.

 

The Guardian, have done a bare bones report, but through the New York Times, address why there are no controls.

 

The indefatigable Jalopnik have not only covered the news, but posed a QOTD. Interesting angle, really. Getting to the centre of what people think about something is often about fear or happiness.

 

Car don’t seem to be interested. Autocar, on the other hand, straight from the typing fingers of Lewis Kingston have written what is probably the most simple and informative piece of them all.

 

But then something funny happened. Looking for a laugh I rolled up to the that supplier of fear and hate, the Daily Mail. And do you know what? Actually, it is them who have done the best job. Comments section still makes for entertaining reading, though…

Seen anything else that’s grabbed you? Comment below.

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Honda’s ‘States Advertising Is Bizzarre.

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By Tim Smith

I’m not entirely sure who’s responsible for Honda’s ‘States advertising strategy, and, as always, I’m sure they’re just trying to pay the bills, pull that barmaid down that bar where they got a bit too pissed and may have shouted several embarrassing things at the very top of their voice, or something…, but I have absolutely no idea what is going on over there.

Jalopnik got all up in their grill just a couple of days back because of an ill-timed advertising campaign depicting some hip types, or hipsters, as the new totalising phrase calls ‘them’, doing some sort of a protest in Detroit.

Before that we were all treated to a bizarre experience involving another ‘hipster’ doing ‘hipster’ things while hanging around the Fit’s (Jazz’s) plinth at the Detroit Motor Show. Here’s a taste:

Notice the actor seems to be being all ironic about taking a selfie. I have no idea whether he’s extracting urine from Honda or actually trying to make it work.

The caption below his name calls him an ‘Automotive Expert’ but he later seems to think that the Fit/Jazz has two gearbox’s. I know, I know, it’s all in the semantics, but come on. Why not caption him ‘Honda Sales Representative’? And/or get him an editor?

The Jazz has long been the fodder of older demographics in the UK, despite several attempts to suggest otherwise by Honda. I don’t think this is a bad thing, the Jazz is easy to get in and out of, easy to drive and efficient. It is reasonably priced and offers good reliability. If simply getting around is a priority, then it’s one of the best cars in its class.

I’m unsure of the buying demographic of the Jazz/Fit in the ol’ US of A but from this advertising campaign (IT’S FOR YOUNG, HIP TYPES, YES IT IS, IT REALLY IS.) it seems like they might have the same perceived problem.

It is not a problem, Honda. Old people are people too. That is all.

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