Tag Archives: Detroit Motor Show

VW Beetle Dune Won’t Make Production, But It Probably Will.

VW took the sheets off of a Beetle with different suspension and some plastic cladding yesterday.


The North American International Auto Show or NAIAS or The Detroit Motor show, if you’re a normal person, played grandstand to a production ready Beetle that the press release said ‘was far from a production possibility’.


They later added (further down the page) that they ‘are keen to gauge the reaction to the car from the public and media’.

Expect something similar to grace a probably clever and-against-your-better-judgement-brilliant advert from DDB or someone in about a year.


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Filed under Recycled PR