Tag Archives: Aston Martin

Rolls Royce Want To Be Liked Too.

By Tim Smith

Rolls Royce has attained FaceBook, erm, demi-godness or enlightenment or something, by having people click the ‘like’ button over 2 million times. That’s a lot of clicking, and, according to this yahoo answer would be the equivelant of 882 Joules of energy used. Or 1.19 hp, for all of us.

A picture of a letter. It's almost like a summing up of Facebook itself.

A picture of a letter. It’s almost like a summing up of Facebook itself.

Well, that’s all nice and good for them. The most I get is about ten or so when I do a ‘funny’ status about cats. Did you know that someone unfriended me the other day for doing what was clearly a witty and metafictional status about wit and metafiction? No? Well, you missed out because it was awe… Wait, where are you going?

Anyway, the only possible way to get all this into some kind of focus is to do a count down of the most liked high-end luxury saloon pages, like they do on Buzzfeed, ’cause thats what everybody loves.

5.

I REALLY want one of these.

I REALLY want one of these.

Bristol cars are just about the greatest things to stalk the Earth, but due to the iconoclastic nature of the company and the people that run it, there is no official Facebook page. Doesn’t stop them getting 1,266 likes though. That’s even more than Nathan Green gets when he posts something he’s written. And, no, I’m not even jel. Not even a little bit.

4.

Simon Cowell not pictured

Simon Cowell not pictured.

Maybach never really took off. The cars looked too much like bigger, more expensive S-Classes, and douche-bags like Simon Cowell bought them. In fact, he may have been one of the only people to have bought one. They get 83,879 likes. Which is almost as many women as Nathan Green is friends with.

3.

I think, on balance, my favourite name for a car, The Flying Spur.

I think, this, on balance, is my favourite name for a car, The Flying Spur.

Now we’re getting into the big leagues. Bentley have (at the time of writing) 1,549,032 likes. That’s almost as many crap’s I give about the fact that whenever I write anything I get about three views.

2.

0001

Welly, well, here is that very subject of this piece (not my massive jealousy over Nathan Greens’s popularity). and if you close your eyes you could imagine it rolling around like a teenage boy in its own self help. It’s Rolls Royce, with, at the time of writing, 2,120,254 likes. That’s almost as many comments from women that Nathan Green gets when he posts a status.

1.

Another press picture that Word Press refused to crop.

Another press picture that Word Press refused to crop.

I know, I know, It’s a bit of a stretch including Aston Martin, but they do make that rather lovely DB9 saloon, the Rapide. So I’ve gone and stuck em’ in here. They get a huuuuuge 4.2 million likes. Which, bitterness and ‘joking aside is almost as many pints as I’m going to buy Nathan Green next time I see him because yesterday, his piece about VTEC almost broke a thousand hits. Yes it did.

Nathan Green, and all those who read and share him, we love you.

Leave a comment

Filed under Recycled PR

Aston Martin Racing Is Ten Years Old

By Tim Smith

It may be slightly odd that a company like Aston Martin should choose to go racing. The fact is, AM make large, heavy, Grand Touring cars, that, given some time on the track, may amuse, but ultimately would never quite hold together the qualities of a great ‘track car’.

Racing, though, is as varied as the manufacturers that take part. Where you have a horse, you are bound to find a course.

Looking to promote the then new DB9, AM decided they should send it racing. After all, AM had some history in distance racing, and, to a certain extent, what better grand tour to test your cars on than a race that lasts for 24 hours.

DBR9_Le Mans_2008_01

So, 2004, AM send a race homologated DB9 into the maelstrom. The DBR9 wins its first race at the Sebring 12 hours. A famously punishing track, located on an old US Army Air Force base, combining surface changes and rough, difficult corners, this was no small achievement.

The following races, were less than smooth, though. The DBR9 suffered fuelling problems that saw them consistently over come by that all American middle-class hero, the Corvette.

As with all things, though, the key to success was perseverance. In 2007, the DBR9, after grinding away, moving up the ranks and securing points, took a class win at that most important of endurance races, Le Mans.

DBR9_Le Mans_2008_03

It repeated the success the following year. More importantly, every privateer with a DBR9 managed to finish the race distance.

Looking for an outright Le Mans win, AM, in partnership with Lola, constructed an LMP1 car, the B09/60 or, as the PR people would have it, the DBR1-2.

During a year when both Peugeot and Audi were fielding mighty diesel-powered LMP1’s with greater range and better torque, the B09/60 finished highest in among the petrol driven cars.

DBR1-2_Nurburgring_2009_01

There in, lay the problem, though. The B09/60 ran an evolution of the DBR9’s V12, itself based on the production V12’s that rumble around the moneyed streets of towns and cities around the world. It was becoming obvious that to win, you’d need either a diesel or some very expensive looking hybrid technology. AM didn’t and don’t produce a diesel engine, have no plan to, nor, for the time being at least, do they have access to a competitive hybrid program. So they pulled out.

It makes sense for AM to concentrate on production based racing. they are small. Teams like Audi and Porsche are part of enormous country class business’ but it is also important to remember that they hail from the same continent class business.

Maybe, just maybe, with the new deal that *seems* to be going through with AMG we might just see an AM prototype again, and, perhaps, the fight could be taken right to VW’s enormous door.

In the mean-time raise whatever beverage you have to hand to ten years of Aston Martin Racing, and ten more years of success for one of the hardest working teams in the world.

10 years of AMR

 

Leave a comment

Filed under Recycled PR

Aston Martin By Q By Aston Martin

2632_74184917465_3578823_n

 

By Tim Smith

Holy, holy. It never fails to amaze me what syntactic knots PR departments tend to tie themselves up in.

Here’s one for you: Q by Aston Martin.

Aston Martin by Q by Aston Martin

Aston Martin by Q by Aston Martin

The idea is that for high line customers, or for those who want a level of bespoke to pick them out of *all* of the other Aston owners, a new level of customisation can be specified.

According to the release, this little section, within the little car company that can, was responsible for last year’s CC100 sports car concept. Which they actually went and made for some people.

Now, all of this is nice. Us plebs can imagine crazy things like a giant cheese string car or tiger eyes for headlights or something and the rich can actually order giant cheese string cars or tiger eyes for headlights or something, but here’s the rub: surely it would be Aston Martin by Q. Not the the other way around. The set is Aston Martin, the sub-set is Q.

Aston Martin Venn

The Aston Martin Death Star. By Q. By Paintbrush.

Otherwise we end up getting into grammatical problems like this

‘Q by Aston Martin V12 Vantage S, and a Q by Aston Martin Vanquish Volante.’

Which is what Aston Martin actually said. Yes they did. Anyway, here’s some pictures of some Aston Martin’s by Q.

One day soon, I'll learn to crop the photo's.

One day soon, I’ll learn to crop the photo’s.

Until that day comes, I'm afraid you'll have to put up with captions and sub-captions.

Until that day comes, I’m afraid you’ll have to put up with captions and sub-captions.

In the mean-time, here is a blue interior. It is very blue.

In the mean-time, here is a blue interior. It is very blue.

Imagine taking these off the wall. I'd be all like brrruuum, brrrummm, pushing them around then a big person would come and I would have to stand in the naughty corner.

Also, imagine taking these off the wall. I’d be all like brrruuum, brrrummm, pushing them around then a big person would come and I would have to stand in the naughty corner. Facing the wall.

 

 

 

 

Leave a comment

Filed under Recycled PR

The Aston Martin Heritage Site Is Effing Brilliant.

You’re here, reading this post, so you must, in some way, be a little geeky about cars. Well, Aston Martin have several internet shaped treats for you.
Navigate to the heritage part of their website, and what will greet you, but several pages of awesomeness.


Clicking on any of the models will give you a run down with all figures and stuff. Precisely the kind of excellence we all love. Here’s a screen shot of one of my favourites, the brutal Vantage.

20140124-162509.jpg
Now go, go and be free and love and be free with all of the Aston goodness.

Leave a comment

Filed under Recycled PR