I Have Not One Idea On How To Say Jaguar FfffppphhhPace

‘Well’, says James. 

‘We need a name that doesn’t lug the product with the wieght of say, a Land Rover, or say, an Excursion’.

‘It needs..’ Robert cuts in, ‘It needs to say something of its lifestyle enhancement qualities, of the way it invokes both our product lineage..’

He points to the large graphic of an F-Type, pictured rushing through what looks to be the Yorkshire Moors, weather terrible, car shining, sure footed, business like.

‘…and our commitment a sporty, athletic image’…

‘I’ve got it!’…



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