BMW’s Future’s Past.


By Tim Smith

Arthur Charles Clarke did not come up with the idea of the geo-stationary orbit. But then, Columbus was not the first European to set foot in the America’s.

Other people choose what we remember about the world, and they are not always right, but then, Mr Clarke did lend much to fuel our collective imagination.

BMW did not invent the first usable electric car, but they may have successfully broken the collective arched backs of the sceptical.

The new advert is (whisper it) beautiful in part, frustrating as a whole. The musical ident at the end is tacked on and ruins the flow of the images set before, but, we do get to bask in Clarke’s voice. He sounds like a broadcast from another time, perhaps another dimension…


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17/02/2014 · 19:30

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